When it comes to business transformation, evolution can be used to great advantage but it requires a well-defined marketing strategy and a clear vision.
If you need a commercial director to formulate a strategy, restructure a team, or develop a business initiative, hiring on a project basis can be more efficient than recruiting.
Not sure what you need? Try a strategy review session first. Find out more about my review sessions here.
Technology is developing at a rate faster than most businesses can keep up with. Most are uncertain whether to commit to new digital opportunities, or stick with what they already know.
My approach is to take the best from both and integrate them within a single commercial strategy. In practical terms:
Keeping sight of true opportunities and developing them in a way people can really understand is the greatest goal of all.
I can operate on-site or remotely, either as a project lead or in collaboration with your existing team. Typically:
I also have a wide range of deployment capabiltiies including:
Not sure what you need yet? Book a strategy review session first.
Business strategy - consolidated sales and marketing resources under a unified strategy, delivering 300% increase in combined sales opportunities and 100% growth in customer base.
Digital marketing - managing a £15 million budget and increasing digital lead volumes by 150% while maintaining 100% target lead flow over 2 years of business expansion.
Brand development - applying brand consistency protocols across multiple marketing campaigns and achieving a growth of 14% unprompted brand recall among the target audience.
Sales performance - improved lead recycling, applying defined customer segmentation modelling and reviewing budget spend resulting in a 30% reduction in acquisition costs.
I like satisfied customers - whether it is my boss or my client, I always aim to develop a strong working relationship.
“Life was never dull when Alastair was around but his dedication to the job, his professional manner and a sky high likeability factor meant that he was easy to manage. Never afraid to challenge the status quo and take risks he took the business into new territory.”
Peter Hamilton, Grant Hamilton Ltd
“Alastair is passionate about on-line marketing and he is an expert in the field. He has worked diligently with us over the last couple of years to help us introduce and then bring to life an on-line marketing strategy that has generated very tangible results in terms of lead generation.”
Tony Small, Inova Marketing Consultants
Marketing Director, Agria Pet Insurance
Part of the Swedish financial services giant, Lansförsäkringer, Agria is one of the world’s leading animal insurance specialists.
Marketing Director, Click Group
A substantial financial services provider and a pioneer in optimised digital marketing strategies.
Head of Marketing, GE Capital
Subsidiary of a true global giant, providing consumer and corporate solutions to individuals and business.
Head of Marketing, Domestic & General plc
A consumer financial services brand serving households throughout the country.