Steve Jobs once said "great things in business are never done by one person." Having the right team at the right time is essential.
A Portfolio Executive can easily be confused with a Consultant as we both start by looking at strategy and planning. However, as a Portfolio Executive, my involvement extends further into execution and performance: essentially, by becoming part of your team.
By adopting a more gradual and iterative process, I can ensure that solutions are developed and embedded, not just prescribed.
Any engagement will start with a short but vigorous process that reviews your commercial assets and recommends how they should be developed to achieve your goals. Once complete, we will develop a highly customised working document detailing:
Business goals - by focusing on some key questions about your business mission and how it has reached its current position, we can determine your main priorities.
Commercial audit - once we have determined your key objectives, we will assess your commercial assets to ensure you have the tools you need to deliver what is expected of them.
Commercial plan - from marketing resources to sales capabilities, we will produce a working blueprint of opportunities that you can use to schedule your resource, drive performance and help you to meet your targets.
Whatever the size of your business, self awareness and direction are the ingredients that keep your organisation moving forwards.
Strategy is the articulation of movement that focuses the collective attention of people and resources and enables effort to achieve its full potential.
In short, strategy allows you to perfect the tasks and activities that your business really needs in order to grow.
The model for building strategy is a tried and tested process. It sequentially determines what priorities must be met to succeed.
Most businesses have the knowledge they need. By extracting that knowledge methodically, we can use it to create value.
My involvement in your business is based on some assumptions:
By integrating with your management process over time:
Eric Mann, Marketing Director
“a strategy session with Alastair was just what I needed to kick start my business. I am very happy with his recomendations”
Lucy Arnold, CEO
“we needed some help planning a product launch and this was a really useful tool for working out how to move forwards”
Ted Collgate, Managing Director
“as a sales business, I had never really thought of marketing as a function but this was an excellent place to start from”
Charles Steed, Marketing Director
“I needed to reorganise the marketing department and Alastair's input helped us to document our main priorities. Great stuff!”
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